https://robertomreyes.com/top-nav 2025-10-16T19:54:36+00:00 always 0.5 https://robertomreyes.com/design-1 2025-09-21T21:52:02+00:00 always 0.5 https://robertomreyes.com 2025-10-16T19:54:36+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2512099703984340382821785123246/Project-presentation-cover.jpg https://freight.cargo.site/t/original/i/R2512100218556266318949727451566/Exhibition-Final-Presentation.jpg https://freight.cargo.site/t/original/i/H2512113379846994308872066677166/jorge-g-balleza-vtvwNNjYBz4-unsplash.jpg https://freight.cargo.site/t/original/i/M2512121693407166704219079424430/ed_ruscha.jpg https://freight.cargo.site/t/original/i/F2512245496147473235555412982190/Exhibition-Final-Presentation7.jpg https://freight.cargo.site/t/original/i/W2512245496129026491481703430574/Exhibition-Final-Presentation6.jpg https://freight.cargo.site/t/original/i/I2513878819419589881259033475502/Poster_Frame_Mockup_2.jpg https://freight.cargo.site/t/original/i/U2513878819456483369406452578734/Poster_In_Frame_Mockup.jpg https://freight.cargo.site/t/original/i/X2513878819364249649037904820654/Free_Citylight_Mockup_1.jpg https://freight.cargo.site/t/original/i/Q2513878819438036625332743027118/Poster_Frame_Mockup_3.jpg https://freight.cargo.site/t/original/i/Y2513878819382696393111614372270/Free_Flag_Mockup_3.jpg https://freight.cargo.site/t/original/i/S2513887358362081369189347867054/Screenshot-2025-01-09-224649.jpg https://freight.cargo.site/t/original/i/Z2513887419236336812430868199854/Free_Tote_Bag_Mockup_2-1.jpg https://freight.cargo.site/t/original/i/H2514547954603424517500011133358/CONCEPTS.jpg https://freight.cargo.site/t/original/i/T2541756852176809898601854908846/Salsanorte_03.jpg https://freight.cargo.site/t/original/i/L2541756852213703386749274012078/Salsanorte_mayarender01.jpg https://freight.cargo.site/t/original/i/I2541756852232150130822983563694/Salsanorte_mayarender02.jpg https://freight.cargo.site/t/original/i/C2557554888184000247109937117614/Crime-scene-presentation.jpg https://freight.cargo.site/t/original/i/Q2557554888220893735257356220846/Crime-scene-presentation3.jpg https://freight.cargo.site/t/original/i/P2557554888202446991183646669230/Crime-scene-presentation2.jpg https://freight.cargo.site/t/original/i/S2577222202768988397792196409774/PosterDesign01V004.jpg https://freight.cargo.site/t/original/i/H2577222202750541653718486858158/PosterDesign01V0042.jpg https://freight.cargo.site/t/original/i/I2581666553704896915704971114926/Mercado-Reyes_Roberto_EditorialGrids2.jpg https://freight.cargo.site/t/original/i/Z2581666553723343659778680666542/Mercado-Reyes_Roberto_EditorialGrids3.jpg https://freight.cargo.site/t/original/i/Q2581688912376199360546360113582/Mercado-Reyes_Roberto_EditorialGrids4.jpg https://freight.cargo.site/t/original/i/X2581715815734945757062561642926/LABEL01.png https://freight.cargo.site/t/original/i/I2581715897324894795079908440494/LABEL02.png https://freight.cargo.site/t/original/i/Y2581715937483456643545602308526/LABEL03.png https://freight.cargo.site/t/original/i/O2581735693226936567600710531502/Image-10-3-25-at-1.41PM.jpeg https://freight.cargo.site/t/original/i/T2581743288083513107149882767790/SalsaNorte_SLIDES_013.jpeg https://freight.cargo.site/t/original/i/A2581743288120406595297301871022/SalsaNorte_SLIDES_01.jpeg https://freight.cargo.site/t/original/i/Z2581743288101959851223592319406/SalsaNorte_SLIDES_012.jpeg https://freight.cargo.site/t/original/i/S2602364816214880986992325540270/Exhibition-Final-Presentation3.jpg https://freight.cargo.site/t/original/i/J2602364816122647266623777782190/Exhibition-Final-Presentation2.jpg https://freight.cargo.site/t/original/i/Z2602364816233327731066035091886/Exhibition-Final-Presentation4.jpg https://freight.cargo.site/t/original/i/I2602364816251774475139744643502/Exhibition-Final-Presentation5.jpg https://robertomreyes.com/crimescene 2025-10-16T19:41:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2514547905571978769580022938030/Project-presentation-cover.jpg Crime at The SceneApril 2025 <h2>Purpose</h2>In this project I was tasked to create a title and poster design that reflected the natural and urban aspects of an exhibition titled “A Wild Life for Wildlife”. The goal was to create something that felt playful and inviting but also worked to communicate ideas of creulty brought on to wildife. The result is a design that communicates these aspects while retaining a cohesive flow to the project. <text-icon icon="rightwards-arrow"></text-icon> Title Design <text-icon icon="rightwards-arrow"></text-icon> Illustration <text-icon icon="rightwards-arrow"></text-icon> Layout <text-icon icon="rightwards-arrow"></text-icon>Typography <hr /> <text-icon icon="rightwards-caret"></text-icon>Adobe Illustrator <text-icon icon="rightwards-caret"></text-icon>Adobe Photoshop <text-icon icon="rightwards-caret"></text-icon>Adobe Indesign https://freight.cargo.site/t/original/i/H2514547954603424517500011133358/CONCEPTS.jpg https://freight.cargo.site/t/original/i/C2557554888184000247109937117614/Crime-scene-presentation.jpg https://freight.cargo.site/t/original/i/Q2557554888220893735257356220846/Crime-scene-presentation3.jpg https://freight.cargo.site/t/original/i/P2557554888202446991183646669230/Crime-scene-presentation2.jpg https://freight.cargo.site/t/original/i/I2581666553704896915704971114926/Mercado-Reyes_Roberto_EditorialGrids2.jpg https://freight.cargo.site/t/original/i/Z2581666553723343659778680666542/Mercado-Reyes_Roberto_EditorialGrids3.jpg https://freight.cargo.site/t/original/i/Q2581688912376199360546360113582/Mercado-Reyes_Roberto_EditorialGrids4.jpg https://robertomreyes.com/wildlife 2025-10-16T19:41:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2512245496147473235555412982190/Exhibition-Final-Presentation7.jpg https://freight.cargo.site/t/original/i/E2512245496092133003334284327342/Exhibition-Final-Presentation4.jpg https://freight.cargo.site/t/original/i/R2512245496110579747407993878958/Exhibition-Final-Presentation5.jpg https://freight.cargo.site/t/original/i/W2512245496129026491481703430574/Exhibition-Final-Presentation6.jpg https://freight.cargo.site/t/original/i/A2512245496073686259260574775726/Exhibition-Final-Presentation3.jpg https://freight.cargo.site/t/original/i/L2512245496036792771113155672494/Exhibition-Final-Presentation.jpg A Wild Life for Wildlife Museum ExhibitionMarch 2025 <h2>Purpose</h2>In this project I was tasked to create a title and poster design that reflected the natural and urban aspects of an exhibition titled “A Wild Life for Wildlife”. The goal was to create something that felt playful and inviting but also worked to communicate ideas of creulty brought on to wildife. The result is a design that communicates these aspects while retaining a cohesive flow to the project. <text-icon icon="rightwards-arrow"></text-icon> Title Design <text-icon icon="rightwards-arrow"></text-icon> Illustration <text-icon icon="rightwards-arrow"></text-icon> Poster Design <hr /> <text-icon icon="rightwards-caret"></text-icon>Adobe Illustrator <text-icon icon="rightwards-caret"></text-icon>Adobe Photoshop <text-icon icon="rightwards-caret"></text-icon>Adobe Indesign https://freight.cargo.site/t/original/i/P2512245496055239515186865224110/Exhibition-Final-Presentation2.jpg https://freight.cargo.site/t/original/i/S2577222202768988397792196409774/PosterDesign01V004.jpg https://freight.cargo.site/t/original/i/H2577222202750541653718486858158/PosterDesign01V0042.jpg https://robertomreyes.com/salsa-norte 2025-10-16T19:41:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/T2541756852176809898601854908846/Salsanorte_03.jpg https://freight.cargo.site/t/original/i/V2541756852121469666380726253998/jorge-g-balleza-vtvwNNjYBz4-unsplash.jpg SALSA NORTE Rebrand December 2024 <h2>Purpose</h2>SALSA NORTE represents the essence of tradition in both its values and its recipes. The brand takes pride in celebrating its rich South American heritage, reflected in every design element. To honor this cultural legacy, I crafted the branding to seamlessly blend traditional aesthetics with a vibrant Mexican-inspired style, ensuring every detail speaks to authenticity and craftsmanship. The typography and iconography were thoughtfully designed to evoke the warmth and spice of homemade creations while paying homage to South American artistry. The label’s design captures the brand's identity, with a balanced fusion of vibrant colors and traditional motifs that symbolize Salsa Norte’s dedication to heritage. This approach results in a design that feels genuine, flavorful, and deeply rooted in its cultural origins. <text-icon icon="rightwards-arrow"></text-icon> Illustration <text-icon icon="rightwards-arrow"></text-icon> Brand Identity <hr /> <text-icon icon="rightwards-caret"></text-icon>Adobe Illustrator <text-icon icon="rightwards-caret"></text-icon>Adobe Indesign <text-icon icon="rightwards-caret"></text-icon>Adobe Photoshop <text-icon icon="rightwards-caret"></text-icon>Autodesk Maya https://freight.cargo.site/t/original/i/L2541756852213703386749274012078/Salsanorte_mayarender01.jpg https://freight.cargo.site/t/original/i/I2541756852232150130822983563694/Salsanorte_mayarender02.jpg https://freight.cargo.site/t/original/i/X2581715815734945757062561642926/LABEL01.png https://freight.cargo.site/t/original/i/I2581715897324894795079908440494/LABEL02.png https://freight.cargo.site/t/original/i/Y2581715937483456643545602308526/LABEL03.png https://freight.cargo.site/t/original/i/O2581735693226936567600710531502/Image-10-3-25-at-1.41PM.jpeg Original Label https://freight.cargo.site/t/original/i/T2581743288083513107149882767790/SalsaNorte_SLIDES_013.jpeg https://freight.cargo.site/t/original/i/A2581743288120406595297301871022/SalsaNorte_SLIDES_01.jpeg https://freight.cargo.site/t/original/i/Z2581743288101959851223592319406/SalsaNorte_SLIDES_012.jpeg https://robertomreyes.com/now-then 2025-10-16T19:41:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2513878819419589881259033475502/Poster_Frame_Mockup_2.jpg https://freight.cargo.site/t/original/i/U2513878819456483369406452578734/Poster_In_Frame_Mockup.jpg https://freight.cargo.site/t/original/i/X2513878819364249649037904820654/Free_Citylight_Mockup_1.jpg https://freight.cargo.site/t/original/i/Q2513878819438036625332743027118/Poster_Frame_Mockup_3.jpg https://freight.cargo.site/t/original/i/R2513878819345802904964195269038/ed_ruscha.jpg Ed Ruscha NOW/THEN Exhibition November 2024 <h2>Purpose</h2>The goal for this project was to create a set of designs that demonstrated an understanding of cohesiveness through different assets. The result is a minimalist design that highlights the art of the exhibition whilst sharing design elements through all assets such as a poster, digital advertisements, feather flag, and gift shop item. <text-icon icon="rightwards-arrow"></text-icon> Poster Design <text-icon icon="rightwards-arrow"></text-icon> Digital Marketing Materials <text-icon icon="rightwards-arrow"></text-icon> Merchandise Design <hr /> <text-icon icon="rightwards-caret"></text-icon>Adobe Illustrator <text-icon icon="rightwards-caret"></text-icon>Adobe Photoshop <text-icon icon="rightwards-caret"></text-icon>Adobe Indesign https://freight.cargo.site/t/original/i/Y2513878819382696393111614372270/Free_Flag_Mockup_3.jpg https://freight.cargo.site/t/original/i/S2513887358362081369189347867054/Screenshot-2025-01-09-224649.jpg https://freight.cargo.site/t/original/i/Z2513887419236336812430868199854/Free_Tote_Bag_Mockup_2-1.jpg https://robertomreyes.com/misc- 2025-10-15T17:35:45+00:00 always 0.5 https://robertomreyes.com/art 2025-09-21T21:52:02+00:00 always 0.5 https://robertomreyes.com/art-1 2025-09-21T21:52:02+00:00 always 0.5 https://robertomreyes.com/visual-development 2025-10-15T17:35:45+00:00 always 0.5 https://robertomreyes.com/illustration 2025-10-15T17:35:45+00:00 always 0.5 https://robertomreyes.com/sketchbook 2025-09-21T21:52:02+00:00 always 0.5 https://robertomreyes.com/resume 2025-10-08T05:17:42+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2588679311410934120580722833838/Roberto_Mercado-Reyes_Resume.jpg https://robertomreyes.com/footer 2025-10-16T19:55:22+00:00 always 0.5