Roberto Mercado-Reyes
Ed Ruscha NOW/THEN Exhibition
November 2024

Purpose

The goal for this project was to create a set of designs that demonstrated an understanding of cohesiveness through different assets. The result is a minimalist design that highlights the art of the exhibition whilst sharing design elements through all assets such as a poster, digital advertisements, feather flag, and gift shop item.

Poster Design
Digital Marketing Materials
Merchandise Design



Adobe Illustrator
Adobe Photoshop
Adobe Indesign