December 2024
Purpose
SALSA NORTE represents the essence of tradition in both its values and its recipes. The brand takes pride in celebrating its rich South American heritage, reflected in every design element. To honor this cultural legacy, I crafted the branding to seamlessly blend traditional aesthetics with a vibrant Mexican-inspired style, ensuring every detail speaks to authenticity and craftsmanship.The typography and iconography were thoughtfully designed to evoke the warmth and spice of homemade creations while paying homage to South American artistry. The label’s design captures the brand's identity, with a balanced fusion of vibrant colors and traditional motifs that symbolize Salsa Norte’s dedication to heritage. This approach results in a design that feels genuine, flavorful, and deeply rooted in its cultural origins.